Forum 2010

Peter Hinssen

Across Technology Managing Partner

Peter Hinssen is one of Europe's esteemed thought leaders in the field of technology and its impact on business life and society. His focus is on the consumer adoption of technology, on the impact of the networked digital society, and on the Fusion between Business and IT.

Peter Hinssen is co-founder of Across Group and CEO of Across Technology (www.a-cross.com). Peter is currently involved as a coach to executives to develop future innovation perspectives, and is a board advisor on subjects related to innovation and IT. He develops executive education workshops and awareness sessions to bridge business challenges with IT solutions, and to leverage the innovation potential of IT. He lectures on IT Strategy at various business schools in Europe.

His book Business/IT Fusion. How to Move Beyond Alignment and Transform IT in Your Organization (2009) is a best-selling management book in Belgium and the Netherlands. In his second book The New Normal, Peter demonstrates how changing customer behavior causes organizations to innovate in terms of products, services and organization.

Peter Hinssen has a master's degree in Telecommunications and Electronic Engineering from Ghent University, Belgium. After graduating he joined Alcatel Telecom working in the Multimedia Research Centre. Early 1995, Peter Hinssen left Alcatel to found e-COM Interactive Expertise, one of the leading Internet and e-commerce consultancy firms in Belgium. In 1998, Alcatel acquired e-COM, and the company was renamed Alcatel e-COM. Peter Hinssen remained CEO, responsible for both the local and international operations. In 1999, Peter Hinssen co- founded Porthus, on the belief that applications would not reside on in-house servers at companies, but at external, specialised datacenters. Porthus thus pioneered Software-as-a-Service and Cloud computing. In 2010, Porthus was acquired by Canadian The Descartes Systems Group. Peter Hinssen was chairman of Porthus from 1999 to 2010. In 2000, Peter became 'Entrepreneur in Residence' with McKinsey & Company, with a focus on Technology enabled Innovation, and on the relationship between business and IT.

Peter Hinssen has spent five years living in the U.S. He lives in Belgium with his wife Valentine, daughter Aida and son Loren.

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